CallBook
In front of the lit round mirror, Patrick Merlo lifts a client’s blonde curls with a comb; his reflection in the mirror, the birch wallpaper

Patrick Merlo and his Tribe

BeBlonde is a hair salon in Mendrisio, at Via Praella 14, specialising in blonde.

Patrick

“I decided to specialise in blonde because I believe it is a shade that offers endless possibilities for expression and transformation, but it also demands great care and attention.”

Patrick Merlo, owner

“Blonde specialists since 2001” — Patrick Merlo

The story

  1. Chiasso

    First, at Merlo Parrucchieri.

  2. 2021

    Patrick takes the helm of BeBlonde, at Via Praella 14 in Mendrisio: a salon devoted to blonde.

  3. Today

    “First we bring your hair back to health, then we lighten.”

The Tribe

“By my side there’s a team of talented professionals (my Tribe),” says Patrick.

A client with a blonde ponytail beside the lit round mirror and the blue wallpaper with golden birches

The salon

The salon at Via Praella 14 has round lit mirrors and a blue wall with golden birches.

People remember having their hair washed lying down.

From Google reviews, 2023–2026
Book
BookCall